Your capital deserves a smarter risk strategy

Properly addressing your risk portfolio doesn't automatically mean more coverage and more premiums. It requires industry expertise, collaboration and a seat at the table to understand your goals.

The standard brokerage is built to sell; ours is built to save

We’re not here to chase renewal quotes at the eleventh hour. We’re here to show you the reality behind your risk expenditure, and give you the industry insights and experiential guidance needed to improve how you finance risk.

You've been overpaying for years and your 'trusted advisor' never bothered to tell you

Most businesses never question the annual renewal cycle. That’s by design. It’s  easy, familiar, and expensive. Every year you opt to stick to that same old routine,  you're leaking capital without even realizing it.

In-depth evaluation

We analyze your data to identify cost-saving opportunities and alternative approaches to structure insurance

Customized Strategies

Our solutions are tailored to your business needs for optimal value based on your business, not just insurance company appetites

Expert Knowledge

Utilize our extensive industry insights and experience to change the way you finance risk

When it comes to premiums, oftentimes less is more

The traditional brokerage model rewards overselling and repetition in buying cycles. We find shared success by designing risk strategies that minimize unnecessary premiums and redirect capital back into your business. Mutual benefit is established by aligning incentives and delivering measurable value while scrupulously addressing your risk obligations.

A practical approach

Our  first step isn’t coverage, it’s conversation. When we partner with your team, we analyze your data and expose inefficiencies that others gloss over. Together, we build a smarter path that actually matches your risk management obligation with your business goals, not your broker's.

Risk Retention

Opting for higher deductibles where it makes sense for your business. Where you hold the advantage - and the insurance company knows it

Risk Transfer

Reviewing and advising strategic changes in vendor and sub-contractor agreements. Contract review is the cheapest way to transfer risk

Risk Mitigation

Reviewing procedures, protocols or policies to eliminate patterns of previous loss history

Leadership

William Hoole
Partner

William brings over a decade of experience in the insurance industry, having risen from a middle cubicle at boutique brokerages to leadership roles at some of the largest global firms, including Lockton, AssuredPartners, and Marsh. Throughout his career, William has honed his expertise in premium service delivery, outsourced risk management, risk finance strategy, and the fundamentals of actuarial science—all shaped by mentorship and hands-on experience.

William’s consulting philosophy is simple: seek to understand first. Understand both the client’s business and their risk landscape and then help them understand what they can control in their risk financing strategy. He believes that truth in data drives efficiency, and that where the data allows, it’s worth making strategic bets on yourself. His approach consistently delivers results, with clients often achieving double-digit reductions in annual premiums.

Ryan Messner
Partner

Ryan is an accomplished technology and risk management consultant with nearly two decades of experience helping businesses align their IT strategy and risk profile with broader business goals. Throughout his career, Ryan has worked across dozens of industries and environments, giving him an unmatched ability to see patterns where others see problems. Leveraging those insights allows him to develop actionable strategies that deliver results.

Ryan’s approach is grounded in a deep understanding of both the technical and human factors that drive business success. Whether leading complex technology transformations, optimizing vendor and partner relationships, or translating risk into practical decisions, Ryan brings a unique blend of technical expertise, business acumen, and a no-nonsense, tell-it-like-it-is style. His ability to cut through the noise and focus on what matters most has helped his clients avoid costly missteps, save millions, and build resilient, future-proof operations.

Start your conversation today

Whether you just wrapped up another renewal or you're six months out, there's no better time to start evaluating your options than now. We're here for you and eager to learn more about how we can help you and your business thrive.

Main Number

+1 (630) 346-2771